When you are getting paid for an action your audience takes, no matter if it’s signing up for a free trial, downloading an ebook, or making a purchase, that’s exactly what you get with CPA marketing.
If you’re new to affiliate marketing or you’re looking for a more efficient way to monetize your audience, CPA marketing might be the answer you’ve been searching for. This performance-based model is a favorite among affiliate marketers, and soon enough, we’re sure it’ll be your favorite, too.
What is CPA Marketing? (And Why Should Affiliates Care?)
CPA marketing, short for Cost-per-action marketing, is like a treasure map for affiliate marketers. It guides you towards a treasure chest of potential earnings, but instead of “X marks the spot,” it’s “Action marks the payout.”
In simpler terms, CPA marketing is a performance-based advertising model where you, the affiliate marketer, get paid for every specific action your audience takes. This “action” could be anything from filling out a form or downloading an app to making a purchase or signing up for a free trial
CPA vs. Other Pricing Models
CPA marketing stands out from other pricing models like CPM (Cost Per Mille/Thousand impressions) or CPC (Cost Per Click). With CPM, you earn based on how many times your ad is displayed, regardless of whether anyone clicks on it. With C
PC, you get paid for every click, but not necessarily for any further action.
CPA, on the other hand, puts its main sights on tangible results. You only get paid when a user completes a specific action, which makes CPA affiliate marketing a highly efficient and measurable approach.